BUDWEISER
NBA Playoffs
.
Para fortalecer a imagem da Budweiser como a cerveja oficial do basquete, resolvemos nos posicionar como fãs e acompanhar jogo a jogo dos playoffs da NBA.
Com o objetivo de nos aproximar dos fãs, estivemos presentes nos momentos mais importantes dos jogos. Criamos uma estratégia de conteúdo orientada pelos melhores lances de cada partida e das conversas geradas nas redes sociais, com publicações em real-time e interações com fãs do esporte, transformando a marca em alguém que acompanhava e comentava dos jogos com os fãs e outras páginas especializadas.
Com o objetivo de nos aproximar dos fãs, estivemos presentes nos momentos mais importantes dos jogos. Criamos uma estratégia de conteúdo orientada pelos melhores lances de cada partida e das conversas geradas nas redes sociais, com publicações em real-time e interações com fãs do esporte, transformando a marca em alguém que acompanhava e comentava dos jogos com os fãs e outras páginas especializadas.
Agência: draftLine
Meu papel: Direção de arte de conteúdo
ACD: Tamiris Gomes + Redação: Gustavo Stevanato + Motion: Vinícios dos Anjos + Estratégia: Felipe Ribeiro
Meu papel: Direção de arte de conteúdo
ACD: Tamiris Gomes + Redação: Gustavo Stevanato + Motion: Vinícios dos Anjos + Estratégia: Felipe Ribeiro
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/2d7d5118-3050-499a-8440-076ce7f4e7c9/77b241e1-2553-494e-941c-f33ecfa2a7c1_rw_1920.gif?h=e335e8ef7f60ee44a4c4b5b28ae362de)
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